Jetour — a progressive automotive brand that combines technology, comfort, and a desire for freedom. In its DNA, there is movement, space, and the feeling of an open horizon.

Our task was to convey the philosophy of Jetour through sound — a sense of expansiveness, air, and inner freedom. It is not just a car. It is a space both inside and around.

We created an audio identity with an airy texture, light synths, extended timbres, and a soft spatial mix. Everything is built around the idea of open space — as if you are driving into the wind, on an endless road. The sound does not impose but expands. It does not declare but invites.