The author of the show “Burning Questions” Akhmad joined us during the launch phase of the project. He knew exactly what kind of atmosphere he wanted to create: bold, slightly nostalgic, and highly recognizable. As a reference, he drew inspiration from the jingles of iconic hip-hop and MTV shows from the 2000s.
We started with a thick bass line — dense, groovy, like in the classic tracks of those years. We added a characteristic hip-hop percussion, a bit of glossy synths, and a rhythm that builds tension with each passing second. It’s not just a jingle — it’s a micro-universe in 13 seconds that perfectly conveys the spirit of the show.
The author of the show “Burning Questions” Akhmad joined us during the launch phase of the project. He knew exactly what kind of atmosphere he wanted to create: bold, slightly nostalgic, and highly recognizable. As a reference, he drew inspiration from the jingles of iconic hip-hop and MTV shows from the 2000s.
We started with a thick bass line — dense, groovy, like in the classic tracks of those years. We added a characteristic hip-hop percussion, a bit of glossy synths, and a rhythm that builds tension with each passing second. It’s not just a jingle — it’s a micro-universe in 13 seconds that perfectly conveys the spirit of the show.