Astana Motors is one of the leading automotive holdings in Central Asia, representing global brands and setting standards in the industry.

Our task is to find a sound that emphasizes the status, reliability, and aesthetics of movement behind the name Astana Motors. Instead of obvious solutions, we chose a subtle instrumental approach — and created several versions of the brand sound based on string instruments.

The variations are built around strings: from deep, warm legato phrases to dynamic, precise staccato — the sound turned out to be noble, restrained, and expressive. Each version highlights a specific aspect of the brand — premium quality, confidence, and technological prowess.